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Smartrac Purchases UPM RFID; Claims No. 1 Spot for NFC Tag Supply
Dec 23 2011 (All day) By: Dan Balaban Netherlands-based contactless inlay manufacturer Smartrac has announced it is acquiring the RFID business of Finland-based UPM, making Smartrac the largest...
View ArticleU.S.: NFC-Enabled Magazine Print Ad Lets Users ‘Test Drive’ Dashboard App...
Scope: Rollout NYC, N. Calif., LA, Boston, Md., Wash., D.C., Dallas, Austin, S. Florida United States 37.7749 -122.419 Launch: Mar 2012 Main Application: Service discovery (tag reading) Mobile...
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NFC Marks Multiply as Doubts Persist over NFC Forum Touchpoint Icon
By: Dan Balaban Even as the NFC Forum attempts to broaden the reach of its NFC touchpoint symbol, known as the N-Mark, rival marks are surfacing, threatening to present consumers with a fragmented...
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Checking Labels: The Wine Authentication App that Also Promotes the Brand
By: Kiona Smith-Strickland NFC technology companies have promoted the idea of using NFC tags to foil counterfeiters of luxury goods for some time.Related Content: New NXP Tag Line Targets Advertisers...
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Tag Supplier Enables Data Analytics with New Content Management Platform
By: Kiona Smith-Strickland Data analytics continue to be a growing focus of the business case for brands as they consider rolling out NFC tag campaigns, and it’s key to the new NFC marketing platform...
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Verizon, Discover Join NFC Forum as Principal Members
By: Dan Balaban Verizon Wireless, the largest mobile operator in the U.S., along with U.S. payment brand Discover Financial Services have joined the NFC Forum as principal members, giving them a say...
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